Learning Outcomes being assessed:

1. Choose the appropriate communication channel for a business communication event.

2. Develop good speaking and listening skills.

3. Present material in context and support claims with evidence, reasoning and professional quality visual support.

Tasks

Required

A. Identify a new product/service, which is not yet available in the UAE market, but has been introduced in other countries.

B. Identify the best communication channel that should be used to introduce this product/service to the UAE audience.

C. Present this product/service to your audience (class) in an attractive way.
[Consider: the Purpose; Audience needs, Information needs of the audience; Benefits of the product/service; Possible objections from the audience; Effect of the context on audience's perception]

D. List the exact references as footnotes on the respective pages, for the source of information for each of the above points. The assignment could be rejected if the references are not verifiable.