Learning Outcome: From an analysis of external and internal conditions, determine a firm's market position and business level and supporting strategies.

Many industries have recently undergone and/or are currently undergoing massive structural changes brought about by forces external to the industry and as well as within it.  Let's consider the changes affecting your firm and the industry it is operating within. What are the three most significant impacting forces that affect you/your firm? Use the language of this strategic management course to explain these forces and their current/future impact.

The value of this discussion should be that you have taken the time to reflect (something most of us have little time set aside to do), you were able to explain the forces in strategic terminology and you received other perspectives from colleagues who are not in the same industry.