Learning Activity 1

Hershey needs your assistance in developing a clear organizational chart. Some of its top executives believe the company needs a divisional by product type structure, and other believe the firm needs a divisional by geographic type structure. Hershey makes such well-known chocolate and candy brands as Hershey's Kisses, Reese's peanut butter cups, Twizzlers licorice, mounds, and York Peppermint Patty. Hershey also makes grocery goods such as baking chocolate, ice cream toppings, chocolate syrup, cocoa mix, cookies, snack nuts, hard candies, and lollipops. Its products are sold throughout North America and exported overseas. Currently Hershey's top executives have the following titles-

CEO and President of North American Commercial Group
EVP and COO
SVP and CFO
SVP and President of Hershey International
SVP for Strategy and Business Development
SVP of Global Operations
SVP, General Counsel, and Secretary
VP of Global R&D
VP of Investor relation
VP of Global Innovation
VP of Corporation Communication

Instructions:

Step 1 -Based on the executive titles given above, construct an organizational chart for Hershey following the guidelines from the readings.

Step 2 - Review some information about Hershey on the Internet. Decide whether you believe Hershey would benefit most from a divisional-by-product or a divisional-by geographic region design.

Step 3 - Diagram your recommended chart. If you don't have experience in creating an organization chart, Google - Organization Chart Sample

Step 4 - Write a 1 page Executive Summary of your organization analysis and recommendation for Hershey.
Source: David, F. R. (2013). Strategic Management. A Competitive Advantage Approach. New Jersey, NJ: Pearson Education Inc.