(Answered) Learning activity 1co-branding is an important aspect of

Management Studies

Learning Activity #1

Co-branding is an important aspect of franchising. Identify an example of a franchise co-brand and explain a challenge and a benefit of this approach. Support your comments with evidence and research.

Learning Activity #2

Identify two franchise brands that might make a good "partnership" as co-brands (i.e. Dunkin Donuts / Baskin & Robbins). Explain your rationale.

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Business Management, Management Studies

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