Ask Question, Ask an Expert

+61-413 786 465

info@mywordsolution.com

Ask Marketing Management Expert

Learning Activity 1 - Theme 1 & 2

Initial Facts from Last Week:

Jimi Henrich owns a custom acoustic guitar manufacturing company: Jimi's Jammers. He designs custom guitars to the specific requirements of the individual customer. His guitars range in price from $6500 to the most expensive one, a solid gold model, for $35,000. Jimi desires to become the Rolls Royce of the guitar world. Currently, Jimi has a small but growing clientele. So elite is his company that he has no need to advertise as he has gained most of his customers by word of mouth. Jimi suspects that there is a bigger global market for his product. Anxious to expand the business and make the plant more active, Jimi is exploring ways to gain additional orders through product and process innovation. The end product must continue to carry the Henrich reputation for its attention to detail, personal design, and quick turnaround. Jimi demands his employees produce the guitar with these ideas in mind and never to give in to the temptation to lower the quality of the guitar.

More Facts Needed This Week:

Jimi Henrich is considering amending his current organizational structure. Hendrich set up his organization to enable the company to continue innovating rapidly that emulated Apple at one point.

Currently, Henrich has four leadership team members who each head up a division: guitar design, guitar manufacture, customer service, and sales. The four leadership team members report directly to Henrich. Each of the leaders of the teams has final decision making authority within their departments but otherwise have little autonomy. They also each have three employees. Additionally, Henrich considers that he is a member of each team and meets with his leadership team once a week and with each team separately once a month.

Ringo Blaze, the current guitar design division head, will be assigned as the new project head. His duties will simply be expanded to include the new project. New employees will be hired for the division. Ringo mentioned to Henrich that he has a specific employee who is interested in working on the new project. However, Ringo know that he must meet his current and future orders and is uncertain whether he can risk lending a valuable employee to the new project.

In responding to the following questions, be sure to explain in detail and support your reasoning with the course material and your own research.

Identify the organizational structure that is currently in place. Be sure to look at all of the facts because the structure may not be one that is clearly defined.

Identify an organizational structure that might work well to help blend the new project with the existing business structure.

Discuss how you would organize and systematically align people to accomplish the vision, mission and goals of the organization? Be sure to explain how you would allocate the human resources of the company to make the new link in the decision train work on a daily basis? In accomplishing this task, think about the types of people you would need to accomplish the goal.

Learning Activity 2 - Theme 2

Continue your work and explain the type of culture that will complement the organizational structure in the Henrich scenario above. Be sure to discuss the elements of culture in your response.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91887018
  • Price:- $45

Priced at Now at $45, Verified Solution

Have any Question?


Related Questions in Marketing Management

Question review the website you selected for your week 3

Question: Review the website you selected for your Week 3 assignment. Create a 16- to 20-slide Microsoft® PowerPoint® presentation with speaker's notes about your selected website in which you complete the following: 1. ...

Question database marketingthis week you will obtain

Question: Database Marketing This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing cente ...

Learning outcomethe completion of this assignment requires

Learning Outcome The completion of this assignment requires you to demonstrate the ability to: - Demonstrate from relevant research literature, a sound understanding of contemporary perspectives of the strategic role of ...

Assignment objectives- demonstrate an understanding of

Assignment Objectives - Demonstrate an understanding of qualitative, quantitative, mixed and action research methods Assignment Description Primary Task:   Within the Discussion Board area, write 200-300 words that respo ...

Question 1 application of conceptstime value of money2

Question: 1. Application of concepts/time value of money? 2. Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low? 3. Discuss the role of demographics ...

Question select a product or service to target post the

Question: Select a product or service to target. Post the product name, the manufacturer's name, and your reasons for choosing it. Prepare a 2-3 page marketing environmental analysis that explains how the appropriate tre ...

Question why is working capital management importantsome

Question: Why is working capital management important? Some discussion driving points: - What is the equation for NWC? - What are the components that working capital is made up of? - Do you need more working capital as y ...

Question marketing plan part iithroughout this course you

Question: Marketing Plan: Part II Throughout this course, you will compile a comprehensive marketing plan. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up co ...

Question identify a brand in your cabinet or pantry do you

Question: Identify a brand in your cabinet or pantry. Do you believe this brand will have a finite lifespan or one that lasts forever? Support your reasoning. Your journal entry must be at least 200 words. The response m ...

Question in todays digital economy organizations

Question: In today's digital economy, organizations increasingly need to consider competition on a global scale. At the same time, sales and marketing teams understanding that they need to think about their customers on ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As