Learning Activity - Naked Wines

Use your internet research skills to investigate a company called Naked Wines. How would you describe the strategy of Naked Wines? Why do you think the company might succeed? Why do you think it might fail? Don't think of this as simply a textbook problem. Start with what your experience tells you. Can you think of any other businesses or organizations that have employed one or more of the ideas at work at Naked Wines? Would you invest in this company (as a true owner) based on what you've discovered? Why or why not? What have you read in the assigned materials that provides useful insight when you think about Naked Wines? What other resources did you find helpful in developing your first impressions?