LEADERSHIP-200 WORDS EACH

1. Think about an example of a leader with whom you have worked who has effectively motivated a group. What do you think she or he did and why it was effective? Alternatively, provide an example of a leader who was ineffective at motivating others. Why do you think he or she was ineffective? Make some suggestions as to how things could have been done differently to make the situation more effective.

2. Discuss areas in your life where you might fill leadership roles and where you might fill follower roles. Explain how being an effective follower can translate into developing yourself further as a leader.

PRINCIPLES OF MARKETING -200 WORDS EACH

1. What is the marketing mix? Discuss how conducting a SWOT (strengths, weaknesses, opportunities, and threats) analysis helps a firm to develop its strategic plan.

Think of a recent trip to the movies, the grocery store, or a department store. Brand placement and product promotion is constantly around us, so what have you recently spotted?

2. Consider the differences between targeted marketing and mass marketing and what led to the rise of each.

Do you think one is more effective than the other? Why, or why not? Are you currently the target market for any goods or services? What compels you to choose one brand over another?