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Laurie Michaels just bought a cell telephone for her car after spending several weeks considering all the possibilities. She likes the new phone, but is still wondering if another brand at a slightly higher price would have been better. This is an example of:
A. the relationship between drives, cues, and reinforcement.

B. dissonance.

C. reference group influence.

D. stimulus-response reaction.

E. routinized response behavior.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91254387

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