Lastly describe how corporatehome culture impacts marketing, Ask an Expert

Management Studies

On the Global Marketplace a. Defend Levitts argument that the MNC is obsolete and the global company is absolute. Is this argument still relevant today? describe in detail. b. Identify and discuss the main globalization opportunity or challenge impacting your project company. What must be done to strengthen the global position of your companys brand? c. Lastly, describe how corporate/home culture impacts marketing strategies and how marketing strategies impact local/host culture. Provide a country/culture-specific ex related to your company product.

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9106427

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