Lands end will custom fit the marinac jacket and make it, Ask an Expert

Management Studies

Lands End will custom fit the Marinac jacket and make it with additional features, such as thumb loops, underarm ventilation slits, and a key clip, when you order from LandsEnd.com. This is an example of

mass customization

synergy.

target marketing.

how the 80/20 rule is implemented.

repositioning.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M9614420

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