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Kodak and Fuji Film were a pair of competitors in the film market. Fuji produced films that were less expensive. Since Kodak began to focus on digital imaging technology, Fuji's market share increased. Kodak was losing market share to Fuji because: A. Fuji was initiating technological change that destroyed Kodak’s core competence B. Kodak was not aware of the competitive threat of digital cameras C. Kodak had a wrong business model that focused too much on peripheries (films, photo finishing etc.) D. Fuji pursued a cost-leadership strategy

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