Keynows "Marketing Analysis"

1. Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success?

*Has product innovation in the wet-shaving market come to an end?

*Explain.

2. What do you make of the razor wars, first between Gillette and Schick, and now with online competitors?

*Does Gillette face a serious threat from competitive inroads?

*Explain.

3. What actions would you recommend over the next five years that could help Gillette maintain its worldwide dominance in the shaving market?

*What specific marketing program decisions would you recommend?

*Should Gillette be worried about its pricing strategy?

*If so, what strategies would you recommend.