Key Assignment Outline (Entrepreneurship, Intrapreneurship, and Digital Media) (Only need the outline this week for the assignment below)

Your first task is to post your own Key Assignment Outline to the discussion area so that other students are able to review your plan. Attach your document to the main discussion post, and include any notes you feel are appropriate. The purpose of this assignment is to help improve the quality of the Key Assignment Draft you will complete next week.

Part 1 Tasks

• Discuss how Web 2.0 and social media have altered the way in which entrepreneurial and small businesses do the following:

o Engage their existing customers

o Attract new customers

o Listen to employee and customer feedback

o Respond to crises

• Provide current examples.

• Apply Kirton's adaptation-innovation theory to discuss how a newer entrepreneurial venture might differ from a more mature, intrapreneurial venture in its approach to social media.

Part 2 Tasks

According to Byers, Kist, and Sutton's article titled "Characteristics of the Entrepreneur: Social Creatures, Not Solo Heroes," entrepreneurs are inherently social people (1997).

This article explains why entrepreneurs are highly social by nature. In an article titled "Who's Most Likely to go it Alone?," Alessandra Bianchi offers a set of characteristics that predispose people toward entrepreneurship (1993).

These characteristics, for example, come from life experiences such as being the child of an entrepreneur, being fired from multiple jobs, or being either an immigrant or the child of an immigrant.

With these readings in mind, complete the following in a paper of 4 pages:

• Profile the founder of a well-known company, and focus on that person's social characteristics.

• Include references to the characteristics found in the Bianchi article, and align the characteristics with the founder's personality.