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Keith Avondale is in the marketplace for a new big screen flat-panel television. While revising the Sunday newspaper, he observed a full-page advertisement from Transistor Town. The advertisement comprises a 45-inch flat-panel television for $299. Amazed by the remarkably low price as well as eager to purchase his new luxury item, Avondale makes plans to open the store on Monday morning.

Avondale is the first customer to attain at the store on Monday, waiting outside once the front doors open. He rushes into the store and announces to the first sales representative he sees, I will take a 45-inch flat-panel television for $299

The sales representative instantly refers Avondale to the store manager, who guides Avondale to his office. The store manager clarifies to Avondale that the advertisement was an unfortunate mistake, subsequent from miscommunication between Transistor Town and the newspaper publisher. The manager goes on to tell that the intended advertise price was $2,999, however that he would be willing to sell the defined television to Avondale for $2,449, Transistor Town's cost for the television. Avondale objects demands that Transistor Town sell the television for $299 as well as informs the store manager that his brother is a trial lawyer.

Who wins as well as why?

Business Management, Management Studies

  • Category:- Business Management
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