Kang stephanie 2007 questions for steve stoute marketing, Ask an Expert

Management Studies

Kang, Stephanie (2007). Questions for . . . Steve Stoute: Marketing deals with celebrities grow more complex.

One of the keys to successful communications is message uniqueness.

In other words, it is important that a messsage be distinctive in its creation and strategy to stimulate consumers' attention. With that in mind, respond to these questions in a 2-3 page essay.

What is "The Big Idea"? One such creative aspect is the linkage of artists and brands.

What are the advantages and disadvantages of linking artists with brands?

Considering media characteristics as introduced in the background section, briefly review each medium and discuss whether it would or not fit well artist endorsers. Which one(s) would be the best?

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