Ask Question, Ask an Expert

+61-413 786 465

info@mywordsolution.com

Ask Business Management Expert

Juki Mara is Dallas based company specializing in climate-controlled pet houses. According to thecompany's VP of Operations, their market segments basically compromise of high-end customers whoare either dog or cat owners and who want to pamper their pets. To reach these groups of dog and catowners, the VP of Operations is considering placing one-minute commercials on the following nationalTV shows: "Houston Dog and Cat Show" and "Texan's Best Friend".A one-minute commercial on "Houston Dog and Cat Show" costs $200,000, and a one-minutecommercial on "Texan's Best Friend" costs $50,000. The VP would like the commercials to be seen by at least 60 million high-income dog and at least 36 million high-income cat owners. Marketing studiesshow the following: Each one-minute commercial on "Houston Dog and Cat Show" is seen by six million highincomedog and two million high-income cat owners. Each one-minute commercial on "Texan's Best Friend" is seen by three million high-incomedog and three million high-income cat owners.

Formulate LP problem (constraints and objective functions) for Juki Mara that minimizes objectivefunction.

Solve the LP problem that minimizes the marketing expenditure.

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M92063405
  • Price:- $10

Priced at Now at $10, Verified Solution

Have any Question?


Related Questions in Business Management

Discuss the principle components of an effective and

Discuss the principle components of an effective and compelling vision. Then present the vision for your current/previous organization, detailing how you would improve upon that vision to ensure that it conforms to your ...

Let x be a random variable then ex2 gt ex is it always

Let X be a random variable. Then, E[X^2] > = E[X] . Is it always true? Suppose that, X is a random variable, taking positive integer values, which satisfies E[(X-6)^2]=0. Then, pX(4)=pX(5). Is it always true? Suppose tha ...

True or false while narrowing a list of all possible

True or false: While narrowing a list of all possible supplies (vendors), the hospitality buyer is engaged in the inquiry stageof selecting a purveyor

How does a fundraiser use donor motivations to increase

How does a fundraiser use donor motivations to increase fundraising effectiveness? What is your opinion on why so much of the money given to charity comes from people who are not wealthy-what is their motivation?

For safety reasons 5 different alarm systems were installed

For safety reasons, 5 different alarm systems were installed in the vault containing the safety deposit boxes at a Beverly Hills bank. Each of the 5 systems detects theft with a probability of 0.84 independently of the o ...

The evaluation is the segment of the grant where the funder

The Evaluation is the segment of the grant where the funder can determine if there is a sound and comprehensive plan for assessing impact. The evaluation plan should address all of the areas that can or should be impacte ...

Describing the business operation for forecasting

Describing the business operation for forecasting ,scheduling and expansion of a call center company. The correct forcasting method for an call center or virtual call center that sale Medicare plans. Is the WBS format be ...

Consider a market in which the government imposes a price

Consider a market in which the government imposes a price ceiling. Assume that neither supply nor demand is perfectly elastic nor perfectly inelastic. Which of the following groups will always gain from a price ceiling? ...

Suppose we have a dataset with 500 spam emails and 500

Suppose we have a dataset with 500 spam emails and 500 non-spam emails. When we apply our learned model to this dataset, suppose our model correctly predicts 300 of the 500 spam emails as spam, and incorrectly predicts 1 ...

Discuss how you can use each of the the tools available for

Discuss how "you" can use each of the the tools available for diet planning (from the book this means the "Dietary Guidelines for Americans" and "MyPlate"). (Reminder - initial post should be at least 100-200 words) COUR ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As