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Joyce, a recent College of Business graduate, has been working several months as a sales person for a small manufacturer of computers and word processors. She is one of two sales people working a large metropolitan area. Her sales manager, Eric Kurtz, is concerned about her performance, however. He is aware that Joyce wants very much to have high sales in order to participate in the company's generous incentive bonus plan. She has expressed her satisfaction with the way the plan operates, and was clearly in agreement that there is a booming demand for computers and word processors in the market area. He is puzzled, therefore, by her poor performance. What should he do?

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