Journal Entry Assignment

This assignment will give you the opportunity to conduct the necessary research and share your evolving ideas for your final project with your instructor. Assume you are pitching your ideas to the marketing manager at your marketing firm prior to presenting them to the client. Address the following questions in bullet-point format:

• Which two social media platforms are you considering for recommendation to your client and why? Be sure to take best practices into consideration.

• Briefly describe how the chosen platforms will help achieve the business goals you discussed in Milestone One.

• Review the terms of service and privacy policies of both platforms. Jot down some notes on how the terms of service and privacy policies contributed to your platform selection.

• Do you see any barriers or potential downfalls to using the platform, based on the terms of service? Pay close attention to the demographic of the target audience.