Journal 1 Specifications

You are required to choose an organisation/business (public or non public department with a professional website) of your choice. Your task is to produce two journals to demonstrate your understanding of digital innovations in this chosen organisation/business.

Your focus will be on organisational, management, technological, integration, and implementation issues associated with digital innovation. You should discuss these with the strategic alignment of digital innovations in the selected organisation/business. It is important to synthesize your critical analysis while providing the potential solution and recommendations for the selected organisation/business.

Journal 1

Write a report of 800 words to demonstrate your understanding of a digital innovations which will affect the selected organisation.

Your report should cover following aspects:

• Identify the organisation and their organisational strategy. Perform a SWOT or PESTEL analysis to identify a digital innovation in the near future which will affect the organisation.
• Discuss the digital innovation and how it will affect the organisation.
• Identify how this innovation could impact the organisations product and the product lifecycle.