Joseph Dunn is the owner and general manager of Dunn’s Ski Emporium. In business for twenty-five years, Dunn’s Ski Emporium is known for its state-of-the-art ski equipment and repairs offered under one roof. It offers moderate prices to skiers in the bustling town of Vail, Colorado. Dunn’s Ski Emporium has a cozy ambiance, with a Western décor and a two-story fireplace with large windows that overlook the Rocky Mountains.

Dunn has decided to expand his business. For some time, Dunn noticed that the Deli next door picks up a lot of his business from the waiting repair customers and he has seen the Deli customers step in to purchase gloves, goggles, and other merchandise after eating at the deli. The Deli would make an interesting addition to his future business plans. The Deli, like Dunn’s Ski Emporium, has always done a brisk business especially in season. Designed in a similar western motif, Dunn thought he would be able to expand easily to include the Deli into his Emporium. The cross traffic might even increase business. However, Dunn knows nothing about the Deli business. The deli’s owner, George Atkins, knows and loves his business a great deal.

Write a Vision and Mission Statement for the new joint business venture.