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Management Studies

Jones and West (JW) is a prominent advertising agency located in downtown Manhattan. The firm is currently designing an ad campaign for a new type of espresso machine called the FreshBean. The machine has not yet been sold outside of Europe, so JW must develop a comprehensive campaign that will make the product stand out. Advertising executives will create a series of print, radio, and television advertisements to promote the new product. Answer the following question based on the scenario described above. Because the FreshBean is a new product, JW should focus on which specific goal of promotion in the initial advertising campaign? a. Reprimanding b. Distracting c. Reminding d. Informing e. Persuading

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91878516

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