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Management Studies

Johann, a German, is an inventor who has invented a new device called a Magna-Hickey. Johann owns a company, TekWunder, that will manufacture and distribute this device. It is estimated that the device will generate world sales of $20 million per year. At some point within the next three years, Johann plans to have the device manufactured in China, because he can produce it in China at half the cost of German production.

Johann also plans to obtain trademark protection for the name “Magna-Hickey.”

Why is it important for him to obtain such protection?

What dangers does he face if he does not have trademark protection?

If he obtains a trademark for the Magna-Hickey name in Germany, will this protect his mark throughout the world? Explain your answer.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92495087

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