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Jerry Smith is thinking about operating a bicycle shop in his hometown. Jerry loves to take his own bike on 50 mile trips with his friends, but he believes that any small business should be started only if there is a good chance of making a profit. Jerry can open a small shop, a large shop, or no shop at all. The profits will depend on the size of the shop and whether the market is favorable for his products. Because there will be a five year leas on the building, he wants to make sure he makes the correct decision. Jerry is alos thinking about hiring his old marketing professor to conduct market research. If the study is conducted, the study could be favorable (predicting favorable market) or unfavorable. Develop a decision tree for Jerry.

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M9101616

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