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Jeffrey Pfeffer and Robert Cialdini are two of the most famous and popular authorities on power, influence, and persuasion.

In addition to experiencing Cialdini's presentation style from his narration in the Background video, view some of his other videos on YouTube. Find at least one that discusses persuasion. Post the link to the video and share your thoughts. 

After viewing at least one of Cialdini's videos on persuasion, discuss the following:

  1. Who do you think is more persuasive given what you've read about persuasion for this module-Pfeffer or Cialdini?
  2. In what ways do you think these gurus are similar or different?
  3. Is there any concept or idea from the Cialdini video that you watched that you would use in the workplace?

Business Management, Management Studies

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