It was in the spring of the second year of his insurrection against the High Sheriff of Nottingham that Robin Hood took a walk in Sherwood Forest. As he walked he pon- dered the progress of the campaign, the disposition of his forces, the Sheriff’s recent moves, and the options that confronted him. The revolt against the Sheriff had begun as a personal crusade, erupting out of Robin’s conflict with the Sheriff and his administration. Alone, however, Robin Hood could do little. He therefore sought allies, men with grievances and a deep sense of justice. Later he welcomed all who came, asking few questions, and only demanding a will- ingness to serve. Strength, he believed, lay in numbers. He spent the first year forging the group into a disci- plined band, united in enmity against the Sheriff, and will- ing to live outside the law. The band’s organization was simple. Robin ruled supreme, making all important deci- sions. He delegated specific tasks to his lieutenants. Will Scarlett was in charge of intelligence and scouting. His main job was to shadow the Sheriff and his men, always alert to their next move. He also collected information on the travel plans of rich merchants and tax collectors. Little John kept discipline among the men, and saw to it that their archery was at the high peak that their profession demanded. Scarlock took care of the finances, convert- ing loot into cash, paying shares of the take, and finding suitable hiding places for the surplus. Finally, Much the Miller’s son had the difficult task of provisioning the ever- increasing band of Merrymen. The increasing size of the band was a source of satisfac- tion for Robin, but also a source of concern. The fame of his Merrymen was spreading, and new recruits poured in from every corner of England. As the band grew larger, their small bivouac became a major encampment. Between raids the men milled about, talking and playing games. Vigilance was in decline, and discipline was becoming harder to enforce. “Why,” Robin reflected, “I don’t know half the men I run into these days.” The growing band was also beginning to exceed the food capacity of the forest. Game was becoming scarce, and supplies had to be obtained from outlying villages. The cost of buying food was beginning to drain the band’s financial reserves at the very moment when revenues were in decline. Travelers, especially those with the most to lose, were now giving the forest a wide berth. This was * Prepared by Joseph Lampel, City University, London. Copyright Joseph Lampel © 1985, revised 1991. Reprinted with permission. costly and inconvenient to them, but it was preferable to having all their goods confiscated. Robin believed that the time had come for the Merrymen to change their policy of outright confiscation of goods to one of a fixed transit tax. His lieutenants strongly resisted this idea. They were proud of the Merrymen’s famous motto: “Rob the rich and give to the poor.” “The farmers and the townspeople,” they argued, “are our most impor- tant allies. How can we tax them, and still hope for their help in our fight against the Sheriff?” Robin wondered how long the Merrymen could keep to the ways and methods of their early days. The Sheriff was growing stronger and better organized. He now had the money and the men, and was beginning to harass the band, probing for its weaknesses. The tide of events was beginning to turn against the Merrymen. Robin felt that the campaign must be decisively concluded before the Sheriff had a chance to deliver a mor- tal blow. “But how,” he wondered, “could this be done?” Robin had often entertained the possibility of killing the Sheriff, but the chances for this seemed increasingly remote. Besides, while killing the Sheriff might satisfy his personal thirst for revenge, it would not improve the situation. Robin had hoped that the perpetual state of unrest, and the Sher- iff’s failure to collect taxes, would lead to his removal from office. Instead, the Sheriff used his political connections to obtain reinforcement. He had powerful friends at court, and was well regarded by the regent, Prince John. Prince John was vicious and volatile. He was consumed by his unpopularity among the people, who wanted the imprisoned King Richard back. He also lived in constant fear of the barons, who had first given him the regency, but were now beginning to dispute his claim to the throne. Several of these barons had set out to collect the ransom that would release King Richard the Lionheart from his jail in Austria. Robin was invited to join the conspiracy in return for future amnesty. It was a dangerous proposition. Provincial banditry was one thing, court intrigue another. Prince John’s spies were everywhere. If the plan failed, the pursuit would be relentless and retribution swift. The sound of the supper horn startled Robin from his thoughts. There was the smell of roasting venison in the air. Nothing was resolved or settled. Robin headed for camp promising himself that he would give these problems his utmost attention after tomorrow’s raid.

1-After you have read the case write a one page review of the case and identify the major issues of the case.

2- Using approximately 300 words each answer the following questions:

What is the purpose of strategy?

What strategic problems does Robin Hood have?

What is the role of the organizational leader as strategist and articulator of global goals?

What are some issues in this organization’s external environment?

What is the relationship of the organization’s internal structure to its environment? How do group values or culture influence strategy making?

What strategy can Robin Hood implement?