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It is required to submit a very brief (just two to three sentences) summary of the main points of the author(s). What is the essence of their ideas? What did you learn from the reading?

The article: Marketing Malpractice

Marketing Malpractice: The Cause and the Cure By Clayton M. ChristensenScott CookTaddy Hall

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92767530

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