It is often said that sales promotion gives the target market a reason to purchase because it takes the form of an incentive for to make a purchase in the near term. However, is a sales promotion a wise choice for every product?

Here is the marketing situation: You are the marketing manager for a consumer product that is positioned at a very high premium or exclusive level. 

Carefully consider these questions/statements:

• Should a premium product use sales promotions as a means to stimulate demand?
• Offer pros and cons for and against using some form of sales promotion.
• Include a final decision for or against its use.