(Answered) It is critical that the supply strategy of the company

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It is critical that the supply strategy of the company supports the overall competitive strategies. It would not make sense for someone who competes in their market by being a premium brand to have a supply strategy that focuses on cheap, interchangeable suppliers.

For this Discussion, research news articles and provide an example of a company where there is a very good or a very bad match between their goals and their supply strategy.

Provide the following details:

Who is the company and how would you characterize their strategy of competing in their marketplace?

Explain their supplier situation and why you think they have a good/bad match with their goals.

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