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It is common knowledge that in today's business environment, organizations must continually strive to achieve a competitive advantage. Likewise, they are reliant on large amounts of data to make their business decisions.

From the e-Activity, explain the key way(s) in which your selected organization / agency uses business intelligence in order to gain a competitive advantage. Next, speculate on the technological limitations regarding data, software, and hardware that you believe might challenge your chosen organization / agency in the future. Provide a rationale for your response.

"Klout: Data Services Firm Uses Microsoft BI and Hadoop to Boost Insight into Big Data", located here and on the Web at

http://www.microsoft.com/casestudies/Microsoft-SQL-Server-2012-Enterprise/Klout/Data-Services-Firm-Uses-Microsoft-BI-and-Hadoop-to-Boost-Insight-into-Big-Data/710000000129.

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