As part of Marketing Mix, Place, or Channels of Distribution, is significant to understand. What is the differentiation between direct channels of distribution and indirect channels of the distribution?
It has been said that the "channels of distribution might be the best opportunity for the sustained competitive advantage." Based upon your Kotler text, would you agree or disagree? Discuss?
Illustrate Market Logistics. What are some of steps which are essential for market logistics planning? Please give an ex.
Choose a company or product and describe the entire logistics system and what each party (the steps essential for market logistics planning) contributes.
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