Is your marketing customer-centric simpson perry dm news366, Ask an Expert

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Is Your Marketing Customer-Centric? Simpson, Perry. DM News36.6 (Jun 2014): 11.

Are you consistent? Part of the omnichannel promise is making sure customers receive messaging that is consistent across channels.

"You have to be consistent, but there's a difference between having a consistent message and having a consistent personalized message," MyBuys' [Chip Overstreet] says.

"If you're just repeating the same messages through social channels it's not social, it's spam. There's nothing social or consistent about that." A few questions asked, Are customers engaged?

Are you listening? Are you consistent? Are you responsive? Do you recognize your customers? Are you fostering relationships?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92695918

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