Q. Consider consumer decision process: (1) Problem identification; (2) Information search; (3) Evaluation of alternatives; (4) Purchase, (5) Post-purchase evaluation. Have you bought toothpaste lately? Is this explained how you did it? For your discussion, identify one item or service where all steps are likely to be followed carefully. Identify one where this is not case. Analyze subsequent scenarios:

Illustrate what are implications of se differences for marketers?

For consumer behaviour?

For marketing mix?

Explain why do different people buy different things?