Q. Consider the consumer decision process: (1) Problem identification; (2) Information search; (3) Evaluation of alternatives; (4) Purchase, (5) Post-purchase evaluation. Have you bought toothpaste lately? Is this elucidating how you did it? For your discussion, identify one item or service where all steps are likely to be followed carefully. Identify one where this is not the case. Analyze the following scenarios:

Illustrate what are the implications of these differences for marketers?

For consumer behaviour?

For the marketing mix?

Elucidate why do different people buy different things?