Investigating Corporate Mission and Vision Statements

Objectives

To explore the value of creating an organizational mission statement, vision statement, and supporting goals.

Introduction

The overall purpose of this exercise is to enhance your understanding about the value of creating mission and vision statements and the need to create organizational goals in support of these statements.

Use the Internet in this exercise to focus on Coca Cola's mission, vision, and corporate goals.

Instructions

Use Coca Cola's web page

Questions

1. What are Coca-Cola's mission and vision statements?

2. Do the organizational goals clearly support these statements? Explain "how" the goals support the mission and vision.

3. Why is it important for an organization to establish a mission statement, vision statement, and associated goals?

4. Would you like to work at Coca-Cola? Why or why not?