Introduction

You have recently been appointed as the new Business Development Manager for a company called Horizon Events. The company is reasonably well established and has been operating in your region for the past ten years.

Horizon Events specialise in planning and staging live events for a wide range of clients. The events can be classified into six !strict sectorse associated annual gross profits of each sector are as follows:

Conferences and meetings - $150,000

Exhibitions and trade fairs - $150,000

Corporate hospitality and corporate events - $500,000

Festivals and cultural events - $50,000

Music events - $75,000

Sporting events - $75,000

Total -$1 million

The current staffing levels for Horizon Events are as follows:

 1 x Managing Director
 1 x Business Development Manager (yourself)
 1 x Human Resources Manager
 1 x Finance Manager
 1 x Events Director
 3 x Events Managers (each working on 2 of the sectors)
 6 x Events Assistants (working on a sector each)
 2 x Event Designers
 1 x Administrative Assistant

The company also employs adhoc contractors for specialist roles such as security Electrics and lighting; Audio Visual and Special Effects

Below is a list of areas of major annual expenditure:

 Staff costs - $550,000
 Office Rental - $100,000
 Marketing Costs - $50,000
 Contractor costs - $100,000
 IT Support costs - $50,000 Total - $850,000