Introduction

This assignment has three parts, all centered on your ability to create a plan for A-plus customer experiences. We have mentioned before how the employees are the voice and image of any business. Well then, who better to come up with the ideas that will help a business exceed a customer’s expectations than the employees? Communication is obviously important for customer service. And, anything important should be measured and audited. In today’s fast-paced world, things need to be convenient and be at the right place at the right time, or a business risks losing customers to the competition. You have had lots of ideas passed by you, but which ones would you focus on?

Instructions

Part 2: Communication Audit (100 points) Develop a plan to audit the communication effectiveness of your company. How would you go about this? What kinds of messages should be analyzed? How could you assess how understandable the messages are for your customers? What are some ways you could make the messages even clearer? What are some other media not being fully used that could exceed customer expectations? (Remember: Media are not all electronic. Some very old-fashioned media, such as personal visits, conversations, or letters, can have a significant impact.)

Submit the following:

Part 2: Five paragraphs describing how you would do a communication audit.