Introduction

The company that has chosen to complete this report is Atkins UK. The company is one of the most renowned design, project management and engineering consultancies with offices at various locations around the world. The company has around 12 offices in different parts of UK. Originally known as WS Atkins and Partners, the company was founded and established in the year 1938 by William Atkins in London, UK. Atkins specialised in providing civil and structural engineering design and services in its early years of operation. Today, the company plans every aspect of client's project, be it cost, risk planning, feasibility or logistics. In addition, Atkins designs intellectual capital, advanced technology systems, and also physical structures. The skills of the company lie in the extensive field of infrastructure encompassing buildings; all forms of transport: land, sea and air; security and information communication systems; as well as in utilities including energy and water. The company currently has 18, 462 employees worldwide.

Task 1: Understand the importance of creative and innovative management in organizations. 

AC 1.1. Evaluate current creative and innovative management processes in your organization. 
AC 1.2. Explain how to lead others to positively embrace innovation and change.

Task 2: Be able to support creative and innovative management processes for an organisation 

AC 2.1. Assess the influence of Vision and Mission on generation of creative and innovative management processes in an organisation. 
AC 2.2. Use analytical tools to identify potential creative and innovative management ideas. 
AC 2.3. Assess risks and benefits of creative and innovative management ideas. 
AC 2.4. Use change models to support the implementation of creative and innovative management ideas. 

Task 3: Be able to influence others to effect change in an organisation 

AC 3.1. Produce an appropriate rationale to persuade stakeholders of an organisation of the benefits of a Creative and Innovative Management idea. 
AC 3.2. Communicate a creative and innovative management idea to stakeholders of an organisation
AC 3.3. Establish key goals and priorities for implementation of a creative and innovative management idea using feedback from stakeholders 

Task 4: Be able to plan to overcome barriers to implementation of creative and innovative management ideas in an organization

4.1. Assess the barriers to the implementation of a creative and innovative management idea in an organisation

4.2. Plan a strategy to overcome identified barriers to the implementation of a creative and innovative management idea in an organisation

4.3. Explain how a strategy plan for overcoming barriers will ensure innovative change is achieved

4.4. Communicate a strategy plan for overcoming barriers to relevant stakeholders in an organisation