Introductionhappy customers often lead to loyal customers, Ask an Expert

Management Studies

Introduction

Happy customers often lead to loyal customers. What kind of incentives would create loyalty with customers? Prime member programs provide incentives and several opportunities to provide personalized contact. Scout out what businesses are doing today in their prime member programs to generate customer loyalty.

Instructions

Research and identify three businesses that provide prime membership programs. For each business, identify:

Who can qualify

What kind of incentives members receive

Do you like these programs? Why or why not?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93123546

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