Introduction to marketing

Assignment:

Choose one brand and attach or cite links to examples 3 different promotional mix elements within one integrated communication campaign– not 3 digital media examples, but 3 forms of communication [cell phone pictures can be used as examples]. For each example identify [bullet point answers are fine]:

1. Identify the element of the promotional mix shown by each example and then address the following questions:

What demographic is being addressed

The media/location where the advertising/promotion occurred,

The message being conveyed,

At what point in the decision making process does the advertisement/promotion reach the consumer, and

Whether the focus is to build brand equity/awareness, drive trial/purchase or reinforce purchase.

2. How do you see the campaign as integrated?