The question of the paper is: The services dominant logic (SDL) is a radical change in how we conceptualise exchange. Does the SDL require us to rethink how we practice organisational buying and industrial marketing as ...
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Assessment As a workplace project (or as a simulated activity if not possible to do this in the workplace), produce a marketing communication for your organisation or for a client. This should be carried out from start t ...
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Case Study - Cioccolato Australia: the ultimate chocolate experence Questions - 1. Draw up a list of elements of the marketing communications mix. Which ones of these are being employed by Cioccolato? 2. The most dynam ...
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Question: 1. Read 5 journal/research articles that pertain to marketing a service (as opposed to a product). Students will then write a 3-5 page report (excluding cover page, abstract, and references) synthesizing those ...
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The objectives of the module are to enable students to be able to: - Demonstrate understanding of entrepreneurial marketing concepts and theory, in relation to and as an extension of conventional marketing knowledge. - E ...
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Question: This term project is designed to apply the key marketing concepts and terminology to a brand and to showcase your skills in technology and communication. You will create a blog with several entries responding t ...
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Assignment - After your visits to your chosen retailer you are asked to write a critical review either of that retailers strategies or you may choose to CRITICALLY examine the marketing strategy of ONE of the other retai ...
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Question: Write a 700- to 1,050-word paper in which you: 1. Identify five recent commercials that you have seen or watched that you believe are effective at advertising. 2. Identify the part of the Hierarchy of Effects M ...
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In this unit you are asked to produce a Public Relations Campaign Proposal document and an essay that explains the theory behind your planned approach to the Proposal task. You may base your assessment on the suggested s ...
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INTEGRATED MARKETING COMMUNICATIONS Written and Oral Assignment - In this assessment students are required to submit a written assignment and deliver an oral presentation relating to Integrated Marketing Communications. ...
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