Introduction to Advertising

Launching a new car assignment

Read article on NY Times

How Car Companies Decide You’ll Ride a Mustang or Catch a Tiguan By Stephen Williams

Assignment is to launch a new car

Choose a car brand

Create a new small SUV in the line

Create a positioning statement that captures the essence of the brand

Create a target audience

Create a name for your car using information in the article

Create a magazine print ad

Submit a two page paper describing your launch and the print ad.