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Management Studies

Introducing a Product to the Market

Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:

The overall strategy

Characteristics of the target market

Why that target market is attractive

The positioning strategy

Provide justifications, in the form of research, for your decisions and include at least three references to credible sources outside of the course and its required readings/ media.

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Marketing Management, Management Studies

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