Interpersonal and E-Communication - Group Assignment Guidelines
Key Assignment Guidelines:
In groups of 4 students must:
- Select an international business or company and write a formal business report on the organisation's "Communication and E-Communication" strategies.
- The nominated company must be approved by your lecturer. Each group must do their report on a different company. This will be approved on a 'first-come first-served' basis.
- You will be required to perform academic research on the nominated company to identify and assess the effectiveness of its current "Communication and E-Communication" strategies.
Therefore your business report must include the following sections:
- Title Page o Executive Summary, Brief Introduction and Background
- Section 1: Synopsis of the key non-electronic communication methods and practices that the company uses to engage customers, suppliers, staff members and the public.
- Section 2: Overview of the key electronic media and communication strategies used by the company, including websites, social media and electronic platforms.
- Section 3: Perform a SWOT Analysis on the company's overall communication methods and practices, and describe your findings.
- Section 4: Assess and compare the communication practices of the company's 2 main competitors
- Section 5: Provide an assessment of your suggestions and recommendations for how the company can improve its communication
- Conclusion
- Reference List (10 - 15 references)
- Appendix (if required)
General Assignment Guidelines:
-Students are required to organise themselves into groups of 4.
-This is a group assignment - you are not permitted to do this assignment as an individual. Individual submissions will receive an immediate 50% penalty as per Holmes assignment guidelines.
-Each group will complete a detailed analysis on the communication and e-communication strategies of the international business, and will be required to submit both a formal report, as well as perform a group presentation.
-To successfully complete this assessment, students must perform additional academic research and gather background information on the communication strategies of the company.
2500 words of report, company should be CISCO and 10+ slides for PPT.