Interpersonal & E-Communication Assignment -
Background Information - Communication is an integral part of business conduct as it allows all stakeholders to understand what the business is about. Internally, people need to understand how they fit in and what is expected of them. Whilst externally, it helps to educate people on how the business (or products/services) may fit into their life.
This Assignment - You are required to write an essay on "The impact of social media on contemporary business communication." How have these changes impacted the way modern business operates today? Research, discuss and explain the fundamental opportunities and challenges that this creates for modern businesses.
For the purposes of this assignment you should also choose one core business as a case study and provide relevant examples to support your thinking and analysis.
Key areas that need to be addressed in your Essay
- An understanding and explanation of how 'business communication' has changed over the last 20 years.
- What challenges businesses in the 21st century are facing with communication?
- Identification of a suitable business, company or organisation that can be used as a 'case study' for your essay.
- How changes in business communication have impacted the way that business is being done now?
- Examples of ways that this 'case study' business is utilising these new ways of communicating.
- Appropriate research and referencing to support your essay.
Maximum length 2000 words. There is an allowable 10% exceeding words for in-text citations (reference list is not counted for the word length).
Attachment:- Assignemnt File.rar