Internet analysts have praised sonys website as one of the, Ask an Expert

Management Studies

Internet analysts have praised Sony's website as one of the best organized and most informative on the Internet. See why by accessing www.sony.com.

a. Based on the information provided at the website, describe Sony's strategic business units.

b. Based on your existing knowledge of Sony as an innovative leader in the consumer electronics industry, describe the company's primary competitive advantage. How does Sony's website support this competitive advantage?

c. Assess the quality and effectiveness of Sony's website. Specifically, perform a preliminary SWOT analysis comparing Sony's website with other high-quality websites you have visited.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92058914

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