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International Product Cycle

 Use the Internet to research one (1) U.S. product that is made in your area. Briefly describe the selected company and its major competition.

Examine the four (4) strategic components (demand structure, production, marketing strategy, and international competition) for that product, and determine the life cycle stage (introduction, growth, maturity, or decline) that the selected company is in currently.

Recommend one (1) country where you believe the company should expand its product and provide a rationale for your recommendation.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91410790
  • Price:- $30

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