INTERNATIONAL MARKETING

1. International firms conduct segmentation studies in fast developing markets like China or India on a regular basis. What macro environmental factors are most likely to influence rapid change? What segments of the population are likely to be most influenced by this rapid change?

2. Socialism adopted in the 20th century by countries such as China and Russia is in decline. Why is this so? What is the key role of privatisation in global markets?

3. Examine the underlying differences that can be observed when marketing in an agricultural versus an industrialised country. Using relevant examples to support your argument, discuss the ways in which international firms can address these differences.