International Marketing - Business Report
The following instructions provide additional information about the requirements of this task:
i. A dedicated business report workshop will be held as part of the course. Attending this workshop will provide the necessary information to complete this assessment item.
ii. The expected word count is 2500 (+/- 10%). The word count excludes: Executive Summary, Table of Contents, Charts/Diagrams, Tables and References. Appendices are not required for this report, though you will not be penalised for their inclusion.
iii. All references must be in English and accessible via the library database or internet. Sources can be either academic journal papers or industry publications with a majority from the last 6 years (i.e. the years 2010 to 2015). A minimum of 20 references is required.
iv. The report MUST be submitted via SafeAssign. Please ensure that you have completed the online assignment submission declaration form. Your report will not be marked if this form has not been completed.
v. You are also required to submit the report by 5pm on Friday, 20 May(end of Week 11).
vi. The report should follow the format of the BRW tool as outlined on the course website. A clear structure will also be provided in the Business Report workshop.
A Research Hub:
Understanding the motivations of Industry & Government when seeking researchers
Griffith University is a public research university based in South-East Queensland. Ranked in the top 5 percent of institutions globally, Griffith University has a leading role as a quality provider of higher education in the Asia-Pacific. The university has a strong reputation for innovative teaching and excellent research.
E-Research Services, a department of Griffith University, is looking to provide opportunities for academics to connect with external stakeholders seeking to undertake research projects. The primary aim is to upgrade and provide a user-friendly online research hub (currently known as the Scholars Hub). The following three stakeholders have been identified as key research purchasers: Horticulture Innovation Australia (formerly HAL), Australian Centre for International Agriculture Research (ACIAR) and the Franchise Council of Australia (FCA).
The brief:
1. You are the International Marketing Research officer for this project. You have been asked to prepare a business report for your Project Director to inform the project in the first phase. E-Research Services is trying to understand the international research purchaser market for external research projects in terms of their motivational segment.
2. Your task is to conduct secondary research ONLY on the specific motivational segment of one (from a choice of three) external research purchasers' requirements (e.g. expression of interest (EOI) processes), and review the current offering from 2 x Australian G8 Universities and 2 x leading universities from China (Beijing or Shanghai) and/or the United States in terms of competition for university research providers. Your report is required to address the specific elements of:
•The ‘External Research Purchaser' motivational segment (for example, the Rural Industries Research & Development Corporation). Consider the requirements of the motivational segment relevant to your external research purchaser. How will this determine what the external research purchaser is looking for when approaching universities?
• Include key statistics and data for your chosen research provider from a wide range of relevant and recent sources; these do not need to relate specifically to the organisation. Some examples will be provided during the associated workshop (recording). 7005IBA Task Brief
•An overview of the current competitive research hub offerings from your four chosen tertiary universities. Consider how other universities use Google analytics to ensure easier access for research purchasers (research purchasers primarily look for research providers online).
3. The outcome of your report should provide a profile of research providers for your chosen institution. Consider the relative strengths of the competitive offerings provided by your chosen tertiary institutions. Use this information to determine 3-5 recommendations for Griffith University's E-Research services. One of these recommendations should provide a new name for the research hub (currently Scholars Hub). A full list of references must also be provided.
2500 words.
20 harvard reference.