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International Market Selection and Market Entry:

Finding current and accurate information about overseas markets can be difficult and time consuming. What sources would you use if you were a manager researching international market opportunities? Would you rely on newspaper reports? Or personally visit the countries yourself? What other sources might you use?

Also, discuss what information you think is the most useful in market selection and what information you think would be the most difficult to obtain.

Zipcar expands in Sacramento becoming 26th major metro market: Based on strong demand, Zipcar increases number of vehicles, will open office (Nov. 6, 2013) PR Newswire
Esswein, P. M. (July, 2011). Zipcar: Robin Chase. Kiplinger's Personal Finance, 65, 1

Zipcar, Inc.; Zipcar acquires leading car sharing service in Austria, CarSharing.at. (July 25, 2012). Mergers & Acquisitions Week , 196.

Business Management, Management Studies

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