INTERNATIONAL BUSINESS PAPER AND PRESENTATION REQUIREMENTS

The International Business paper and presentation will be on a company and the new  market entry activities of that company. New market entry refers either to a firm entering a new country, or a firm offering a new product of service in a non-domestic market in which it already is active. Market entry can consist of a variety of activities such as exporting, licensing, franchising, or foreign direct investment.

In order to keep the research and subsequent presentations interesting, you must select among the following corporate (product) and geographic choices:

Type of Firm: Industrial, Consumer, Service Geographic: Japan, China, other Asia, "Western" Europe, Central Europe, Mexico,  Middle East, Australia, Russia, Africa, Latin America, and U.S.

Each company can only be chosen once. Therefore, the sooner you identify and select the company you would like to research, the more likely it is that you will get the company of your first choice. Before you select your company, you should first investigate the information available for the company and product you would like to work on before you submit your official choice. No changes will be accepted.